Digital marketing process
Audit. Plan. Build. Improve.
A simple method we use on every engagement, so growth is planned, measured and improved rather than left to chance.
Our method
How every engagement runs
The same four steps on every engagement, so growth is planned, measured and improved rather than left to chance.
Step 1: Audit
We look at your ads, website, Google Business Profile and tracking, and find where enquiries leak.
Step 2: Plan
We agree the channels, the offer, the creative direction and what success is measured on.
Step 3: Build
Campaigns, landing pages, creative and tracking go live together, not one at a time.
Step 4: Improve
We keep adjusting against enquiries and sales, and report what changed every month.
How does Marketix Studio run a marketing engagement?
Every engagement follows four steps. An audit finds where enquiries are being lost. A written plan sets the channels, offer and measures of success. Campaigns, pages and tracking are then built and launched together. After launch the work is improved continuously, with a plain monthly report on what changed and why.
- Audit first, always
- Tracking set up before launch
- Channels planned together
- Monthly reporting in plain language
Official guide: Google Analytics help: measuring conversions
Our principles
What guides the work
Start with the gaps
We audit before we act, so effort goes where it matters most.
Plan channels together
Ads, pages and follow-up are planned as one path, not as separate jobs.
Track before launch
Calls, forms and sales are tracked before any budget goes live.
Improve on evidence
Changes are made because the data says so, not because it is Monday.
Clear terms
Agreed before the work begins
A written scope
What we will deliver, who owns what on each side, and the timeline, agreed before work starts.
Evidence before claims
Baselines and how each number is measured are agreed before we report any results.
FAQ
Digital marketing process: questions about how we work
What does a digital marketing agency do in the first month?
With us, the first weeks are an audit of your ads, website, Google Business Profile and tracking, then a written plan you agree to. Tracking is set up before any budget goes live, and campaigns, pages and creative launch together rather than one at a time.
How do you measure whether marketing is working?
On the enquiries, bookings and sales it produces, not on clicks or impressions. Every lead is tracked back to the channel and campaign that brought it, and each month you get a plain report on what changed and what it produced.
Will I own my ad accounts and data?
Yes. Ad accounts, analytics and your Google Business Profile stay in your name, with us added as managers. If we ever stop working together, everything stays with you.
How often will I hear from you?
You get a plain monthly report on what changed and what it produced, plus a message whenever something important happens, such as a campaign being paused or a new test going live.
What do you need from us to get started?
Manager access to your ad accounts, analytics, Google Business Profile and website, a clear picture of what you sell and to whom, and a named person on your side who handles enquiries. Nothing changes hands: everything stays in your name.
How soon will we see results?
Paid ads can bring enquiries within days of going live and improve over the first months as data builds. SEO and content take longer; Google itself says SEO usually needs four months to a year to show its benefit. The plan uses ads for early results while the slower channels build.
Free growth audit
