Hospitality marketing agency
More direct bookings, less commission
Direct bookings that keep the commission OTAs would otherwise take out of your margin.
We measure
Direct bookings
Your guest's path
How hospitality customers decide
We measure: direct bookings
Stage 1 of 5 · the guest
Sees your photos on Instagram
What we do here
Social content and ads that show the experience, not just the room.
How can hotels increase direct bookings?
Hotels increase direct bookings by giving guests a clear reason to skip the OTA, such as a best-rate guarantee, a perk unavailable elsewhere or loyalty benefits, combined with a fast mobile booking engine, metasearch presence on Google Hotel Ads, and branded search campaigns defending against OTA bidding on the hotel's own name.
- OTA commission takes a real share of every booking it handles
- OTAs bid on hotel brand names, so branded search defence is essential
- Google Hotel Ads places direct rates alongside OTA rates
- Review scores directly influence both ranking and conversion
Official guide: Google Hotel Center help
The problem
What usually goes wrong in hospitality marketing
- OTA commission drainCommission paid on bookings that guests would happily have made directly.
- OTAs outbidding you on your own nameGuests searching for your hotel land on Booking.com and you pay commission anyway.
- Seasonal swingsFull in season, empty out of it, with no demand generation for the quiet months.
- Reviews decide everythingSmall changes in your rating change both bookings and the room rate you can charge.
Our approach
Make direct the obviously better choice.
We defend branded search, place your real rate on metasearch, and build a direct offer the OTA legally cannot match. Then we make the booking engine fast enough on mobile that guests actually complete the booking.
- Audit the leakQuantify the commission cost and how much of it is genuinely recoverable.
- Defend the brandBranded search and metasearch presence so direct appears wherever you do.
- Build the reasonA direct offer with real value that rate parity clauses permit.
- Fill the shoulderDemand generation campaigns aimed at the quiet months, not the full ones.
Services
Services we use for hospitality
- Google Ads & PPC
Search and Shopping ads that answer what people are searching for.
- Local SEO & Google Business
Show up in the map pack and turn nearby searches into visits.
- Meta Ads
Facebook and Instagram campaigns built on creative testing.
- Email Marketing & Automation
Automated emails that follow up with leads and past customers.
- Web Design & Development
Fast, mobile-first websites built to turn visits into enquiries.
See the work behind the results
Our case studies show what we changed, what happened and over what period.
Marketing for hospitality, wherever you sell
FAQ
Hospitality marketing agency: questions people ask
Tell us about your business and we'll show you where enquiries are being lost.
How much should a hotel spend on marketing?
Compare it with what you already pay online travel agencies in commission. Every booking moved from an OTA to your own website saves that commission, and that saving is the budget direct-booking marketing can use: brand search ads, metasearch, your Google Business Profile and retargeting past visitors.
Hotel direct bookings vs OTAs: which is better?
OTAs bring visibility and bookings you might not otherwise get, but take a commission on each one and keep the guest relationship. Direct bookings cost less per booking and let you build a guest list for repeat stays. Most hotels need both; the aim is to shift repeat guests and people searching your name to direct.
How do I promote a restaurant?
Get the Google Business Profile right with photos, menu, timings and regular posts, because most diners choose from Google Maps. Ask happy guests for reviews, post food and behind-the-scenes content on Instagram, run local ads around meal times, and make ordering or reserving possible in one tap.
Is bidding on our own brand name worth it?
Almost always, when OTAs are bidding on it too. The clicks are inexpensive and each one converted directly saves a commission far larger than the cost of the click.
How important are reviews for hotels?
Critically important. They influence OTA ranking, Google map pack position, conversion rate and the rate you can command. A systematic review programme is usually the highest-return work available to a hotel.
