Digital marketing blog
Practical guides on ads, SEO, Google Maps and eCommerce growth, written from the work we do for clients.
3 articles
Latest · eCommerce
A good ROAS depends entirely on your margin. Here is how to calculate your break-even ROAS, what to include in your costs, and why platform ROAS rarely matches your bank account.
24 Sept 2026 · 7 min read
Real Estate Marketing
Cheap leads that never visit the site cost more than expensive leads that do. How to plan, qualify and measure real estate campaigns around site visits and bookings.
24 Sept 2026 · 8 min read
Local SEO
Google ranks local businesses on relevance, distance and prominence. Here is what each one means, what you can actually control, and the mistakes that get profiles suspended.
24 Sept 2026 · 8 min read
About the blog
Every article comes from work we do for clients: what a campaign needs before it can be measured, how a local business climbs Google Maps, and how real estate and eCommerce brands turn spend into enquiries and sales. We write about Google Ads, SEO, local SEO and Google Maps and real estate marketing, with the numbers and checklists we use ourselves.
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