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Google Maps ranking toolkit

Rank your business on Google Maps

A single Excel file with 12 sheets. Open it, work through the steps, and fix what's holding your Google Business Profile back, without running ads.

  • Local businesses that customers find on Google Maps
  • Owners who know the profile needs work but not what to fix first
  • Businesses paying for ads when the map listing could bring enquiries for free

Not on sale right now

Want help ranking on Google Maps?

The toolkit is not available to buy at the moment. We can run the same checks on your Google Business Profile in a free growth audit.

Local SEO and Google Business

What you get

What's inside the file

One Excel file, 12 sheets. No course, no videos.

  • 20GMB basic audit checklist20 steps to set the profile up properly: listing basics, digital assets and profile completion.
  • 30Local SEO checklistA 30-point audit from schema markup to Google Search Console.
  • 12Prominence sheet12 ways to build authority through reviews, backlinks, citations and local media mentions.
  • 10Distance optimisation10 strategies for showing up across your service area, including coverage zones and geo-targeted content.
  • Relevance frameworkKeyword mapping, category strategy and content alignment, matched to what your customers search.
  • 3737 ranking boostersAdvanced tactics including voice search, seasonal content and virtual tours.
  • 22Posting checklistA 22-item checklist for updates, offers and events, so the profile stays active.
  • 3030 post templatesCopy-paste posts for offers, events, tips, testimonials, festivals and FAQs.
  • 12Review request scripts12 scripts for WhatsApp (Hindi, English, Marathi), SMS, email and in person, plus replies for negative reviews.

How it works

How to use it

  1. Step 1: Download

    Instant access to the Excel file after payment.

  2. Step 2: Audit

    Work through the basic audit and local SEO checklists to see what's missing.

  3. Step 3: Fix

    Use the relevance, distance and prominence sheets to close the gaps.

  4. Step 4: Stay active

    Post from the templates and ask for reviews with the scripts.

How do you rank higher on Google Maps?

Google ranks local results on relevance, distance and prominence. The levers you control are a complete Google Business Profile with the right categories, consistent business details everywhere you are listed, a steady flow of recent reviews, and regular posts that keep the profile active.

  • Relevance: categories and keywords that match what customers search
  • Distance: a correctly set service area and location signals
  • Prominence: reviews, citations, backlinks and local mentions
  • Activity: regular posts, offers and events on the profile

Official guide: Google: how local ranking works

FAQ

Google Maps ranking toolkit: common questions

Rather have us do it for you? That is our local SEO service.

Local SEO and Google Business
What format is it in?

One Excel file with 12 sheets.

Does it work for my type of business?

It is written for any local business with a Google Business Profile: shops, clinics, showrooms, service businesses and more.

Is the toolkit available to buy now?

Not at the moment. We can run the same Google Business Profile checks for you in a free growth audit, or manage local SEO for you.

How is the toolkit different from your local SEO service?

The toolkit is a do-it-yourself checklist. The local SEO service is us doing the work: optimising your Google Business Profile, building local pages, collecting reviews and reporting on calls and direction requests.

Which languages are the review scripts in?

The WhatsApp scripts come in Hindi, English and Marathi. The SMS, email and in-person scripts are in English.