Marketing by industry
Marketing shaped around how your customers decide
A flat buyer, a SaaS trial and a first online order follow different paths. We plan campaigns around the way your customer actually decides.
What we optimise for
Site visits and bookings, not raw form fills
The usual problem
Leads that never answer
Portal and broadly targeted social leads convert to site visits at very low rates, burning your sales team's day.
How we run it
- Project positioning
- Qualified capture
- Instant routing
- Optimise to visits
Services we use
Real Estate marketingWhat we optimise for
Profit after shipping, returns and discounts
The usual problem
ROAS falls as you scale
Performance that looks excellent on a small budget drops off as spend grows, because the easiest audience runs out.
How we run it
- Model the economics
- Fix measurement
- Scale creative
- Own retention
Services we use
- Meta Ads
- Google Ads & PPC
- Email Marketing & Automation
- Conversion Rate Optimisation
- Web Design & Development
What we optimise for
Qualified demos and payback on acquisition cost
The usual problem
Signups that never activate
Trial volume looks healthy while activation and conversion to paid stay flat.
How we run it
- Define qualified
- Instrument the journey
- Create demand
- Compound
Services we use
- Performance Marketing
- SEO Services
- Content Marketing
- Conversion Rate Optimisation
- Landing Pages & Funnels
What we optimise for
Appointments, within advertising rules
The usual problem
Ad rejections
Campaigns disapproved repeatedly for policy violations nobody explained clearly.
How we run it
- Policy review
- Build credibility
- Own local search
- Close the loop
Services we use
Healthcare marketingWhat we optimise for
Enrolments, timed to the intake calendar
The usual problem
Seasonal cliff
Everything depends on a narrow admission window, and a late start cannot be recovered.
How we run it
- Map the calendar
- Build proof
- Run dual-track
- Enable counsellors
Services we use
Education marketingWhat we optimise for
Direct bookings instead of OTA commission
The usual problem
OTA commission drain
Commission paid on bookings that guests would happily have made directly.
How we run it
- Audit the leak
- Defend the brand
- Build the reason
- Fill the shoulder
Services we use
- Google Ads & PPC
- Local SEO & Google Business
- Meta Ads
- Email Marketing & Automation
- Web Design & Development
What we optimise for
Consultations with clients who fit your budget
The usual problem
Budget mismatch
Hours of consultation spent on clients whose budget was never close to your minimum.
How we run it
- Build the portfolio
- Position by budget
- Qualify at the form
- Nurture patiently
Services we use
Interior & Architecture marketingWhat we optimise for
Test drives, showroom visits and service bookings
The usual problem
Leads that never visit
Enquiry forms filled by people casually browsing, with no intention of coming in.
How we run it
- Capture model intent
- Own the catchment
- Drive the visit
- Monetise service
Services we use
Automotive marketingWhich industries does Marketix Studio work with?
Marketix Studio plans marketing for eight sectors from its Pune office: real estate, eCommerce and D2C, SaaS and startups, healthcare, education, hospitality, interiors and architecture, and automotive. Each sector gets campaigns built around how its customers actually decide, and a clear measure of success such as site visits, enrolments or bookings.
- Real estate campaigns are measured on site visits
- eCommerce is measured on profit, not platform ROAS alone
- Healthcare ads are written within platform and Indian advertising rules
- Education campaigns follow the intake calendar
Official guide: Think with Google: how people decide
Industries
An apartment and a skincare set do not share a funnel.
Buying cycles, objections, compliance rules and the definition of a good lead all change by sector. We start from the commercial model: what a customer is worth, how long they take to decide and who else is involved, then build the campaign backwards from there.
- Lead definitions agreed against your actual sales process
- Creative that speaks to sector-specific objections
- Compliance handled where the category demands it
FAQ
Marketing by industry: questions people ask
Not in the list? Tell us how you sell and we'll say honestly whether we can help.
What if our industry is not listed?
We can help any business with a measurable sales process and a customer worth more than the cost of acquiring them. Tell us how you sell and we will say honestly whether we are the right fit.
Can we see work from our industry?
Our published case studies are on the Case Studies page. We add a new one only when the client has approved the numbers being shared.
