Meta ads agency
Facebook and Instagram ads that convert
Facebook and Instagram advertising where fresh creative, not endless audience tinkering, is the lever we pull.
Measured on
A profitable cost per acquisition
Are Facebook and Instagram ads worth it?
Yes, for most businesses that sell to consumers or need leads, as long as the creative keeps changing. Since Meta's targeting moved to broad, machine-learned audiences, creative is the main variable an advertiser still controls. Accounts that ship a steady volume of distinct creative angles each month tend to outperform those that keep refining audiences, because the algorithm needs varied material to find pockets of demand.
- Creative volume and variety now outweigh manual audience targeting
- Conversions API recovers events lost to iOS opt-outs and ad blockers
- Broad targeting usually beats narrow interest stacking at scale
- New creative needs enough conversions before its results can be trusted
Official guide: Meta Business Help Centre
The problem
Running the same three creatives until they die is not a strategy.
Meta's auction rewards fresh, distinct creative. Accounts often stall because they treat creative as a quarterly project and audience settings as a weekly hobby, which is exactly backwards.
- Creative fatigue driving cost per result up every fortnight
- iOS opt-outs hiding conversions from the pixel
- Over-segmented ad sets splitting the budget below learning thresholds
- No systematic process for producing new creative angles
How it works
How we run Meta Ads
A clear path from where you are to where you want to be, built around your goals. No guesswork, no wasted budget.
Step 1: Research
Offer analysis, competitor ad library teardown and message-market fit mapping.
Step 2: Produce
We build the first batch of creative across distinct angles, not colour variations.
Step 3: Test
Structured testing at the ad level with enough budget to exit the learning phase.
Step 4: Scale
Winners moved into scaling campaigns, with fresh angles queued behind them.
What's included
- Account structure and campaign consolidation
- Creative strategy with a monthly testing roadmap
- Static, carousel and short-form video production
- UGC and creator sourcing where the offer suits it
- Conversions API and server-side event setup
- Catalogue and dynamic product ads for eCommerce
- Retargeting and exclusion architecture
Platforms we work in
- Meta Ads Manager
- Meta Conversions API
- Meta Commerce Manager
- Triple Whale
- Figma
- CapCut
Related services
Works well with
- Performance Marketing
What is performance marketing?
- Social Media Marketing
Is social media marketing worth it for a business?
- Landing Pages & Funnels
What is a good landing page conversion rate?
FAQ
Meta ads agency: questions people ask
Tell us what you sell and where. The free audit shows where enquiries are being lost.
How much do Facebook ads cost in India?
Meta lets you set any daily or lifetime budget, so you control the total. What each result costs depends on your audience, competition, the time of year and, above all, the creative. Rather than quoting a typical figure, we start from what a lead or sale is worth to you and work back to a budget that can reach that cost per result.
Are Facebook ads worth it for a small business?
Usually, if you sell to consumers or need leads and can keep producing fresh creative. Meta is strong for visual products, local services and instant lead forms. It is weaker for things people only buy when they search, where Google Ads tends to convert better.
What is the difference between boosting a post and running Facebook ads?
Boosting promotes one existing post with a few simple settings. Ads Manager gives full control: the campaign objective, conversion tracking, audiences, placements, creative testing and lead forms. Boosts are fine for extra reach; for enquiries or sales, campaigns built in Ads Manager are almost always more efficient.
Facebook ads vs Instagram ads: which is better?
Both run from the same Meta Ads Manager, and one campaign can show on both. Instagram suits younger audiences and visual, lifestyle products; Facebook still reaches a broader and older audience in India. We normally let Meta's placement optimisation decide, and separate them only when results show a clear difference.
How long do Facebook ads take to work?
Most ads are reviewed within 24 hours. Each ad set then goes through a learning phase until it records about 50 optimisation events within a week, and results are less stable until it exits. We judge creative once it has had enough spend to leave learning, not after the first day.
Why did my Facebook ad results drop after iOS 14?
Most of that drop was measurement, not performance. Conversions genuinely happened but the browser pixel could not see them. Server-side tracking through the Conversions API recovers many of the apparently missing events.
