Healthcare marketing agency
Healthcare marketing that patients trust
Patient acquisition that respects advertising policy, medical ethics and the fact that people searching are often frightened.
We measure
Appointments booked
Your patient's path
How healthcare customers decide
We measure: appointments booked
Stage 1 of 5 · the patient
Searches for a doctor or clinic nearby
What we do here
Google Business Profile and local SEO so you show up in the map pack.
Can healthcare businesses advertise on Google and Meta?
Yes, within strict limits. Both platforms restrict health claims, prohibit implying knowledge of a user's medical condition, and require certification for some categories such as pharmaceuticals and addiction services. Indian advertisers must also comply with the Drugs and Magic Remedies Act and Medical Council advertising rules.
- Ads may not imply knowledge of a user's health condition
- Personalised advertising for sensitive health categories is restricted
- Indian medical advertising is governed by the Drugs and Magic Remedies Act
- Local SEO and reviews often outperform paid media for clinics
Official guide: Google Ads policy: healthcare and medicines
The problem
What usually goes wrong in healthcare marketing
- Ad rejectionsCampaigns disapproved repeatedly for policy violations nobody explained clearly.
- Trust is everythingPatients research extensively and choose on credibility, not on the cleverest advert.
- Losing to aggregatorsPracto and similar platforms outranking the clinic's own website for its own specialisation.
- Enquiries lost at receptionMarketing generates calls that nobody logs, tracks or follows up.
Our approach
Compliance first, then acquisition.
We write creative that stays inside platform policy and Indian medical advertising law, then build visibility where patients actually decide: local search, reviews and genuinely useful condition content rather than promotional claims.
- Policy reviewAudit existing creative and claims against platform and Indian regulatory rules.
- Build credibilityDoctor profiles, credentials and condition content that earns trust and rankings.
- Own local searchProfile optimisation and a steady review flow for every location.
- Close the loopCall tracking and CRM so marketing is measured on appointments booked.
Services
Services we use for healthcare
- Local SEO & Google Business
Show up in the map pack and turn nearby searches into visits.
- SEO Services
Technical, on-page and content SEO for the searches that matter.
- Google Ads & PPC
Search and Shopping ads that answer what people are searching for.
- Content Marketing
Articles and pages written to rank, answer questions and convert.
- Web Design & Development
Fast, mobile-first websites built to turn visits into enquiries.
See the work behind the results
Our case studies show what we changed, what happened and over what period.
Marketing for healthcare, wherever you sell
FAQ
Healthcare marketing agency: questions people ask
Tell us about your business and we'll show you where enquiries are being lost.
How can a hospital or clinic get more patients online?
Most patients start with a search, so the foundations are a complete Google Business Profile for each location, genuine patient reviews, and a website with a page for each treatment and doctor. Search ads for specific treatments bring patients ready to book, and fast phone or WhatsApp follow-up turns enquiries into appointments.
What are the best marketing ideas for a clinic?
Ask satisfied patients for a Google review, keep your Google profile current with timings and services, publish clear pages that answer what patients search, such as what a treatment involves and recovery time, and run local search ads for your main treatments. Educational content from your doctors builds more trust than promotions.
Why do our health ads keep getting rejected?
Most often because the copy implies the platform knows something about the viewer's condition. Phrasing like 'suffering from back pain?' triggers personalised health advertising policies. Rewriting to describe the service rather than address the condition usually resolves it.
Is it ethical to advertise medical services?
Informing people that a service exists is entirely legitimate. Guaranteeing outcomes, exploiting fear or making comparative superiority claims is not, and in India much of it is also illegal. We write to the former standard.
How do we compete with Practo and similar platforms?
You will rarely outrank aggregators on broad category terms, and chasing that is a poor use of budget. You can win on your doctors' names, your specific treatments, your locality and the map pack, and those searches bring higher-intent patients anyway.
