Email marketing agency in Pune
Automated emails that bring customers back
Lifecycle flows that earn more from the audience you already paid to acquire.
The goal
Customers who come back
What email automations should every business have?
Four flows cover most of the value: a welcome sequence for new subscribers, an abandoned cart or abandoned enquiry recovery series, a post-purchase sequence that drives reviews and repeat orders, and a win-back campaign for lapsed customers. For most eCommerce brands these four do most of the work.
- Automated flows keep working without a new campaign every week
- Abandoned cart recovery is usually the highest-return single flow
- List segmentation consistently outperforms broadcast sending
- Deliverability depends on SPF, DKIM and DMARC being configured correctly
Official guide: Google: email sender guidelines
The problem
You paid to acquire that email address. Then you never used it.
Most businesses send an occasional newsletter and call it email marketing, leaving the automated sequences that actually produce revenue completely unbuilt.
- No welcome, cart recovery or win-back sequences running
- Every subscriber receiving identical messaging
- Emails landing in Promotions or Spam due to unconfigured authentication
- No tracking of which emails influence revenue
How it works
How we run Email Marketing and Automation
A clear path from where you are to where you want to be, built around your goals. No guesswork, no wasted budget.
Step 1: Audit
Deliverability, list health, existing flows and revenue attribution reviewed.
Step 2: Map lifecycle
We chart every customer stage and identify where a message is missing.
Step 3: Build flows
Core automations written, designed and launched in priority order.
Step 4: Optimise
Subject lines, timing and segmentation tested continuously.
What's included
- Email strategy and lifecycle mapping
- Welcome, nurture, cart recovery and win-back flows
- Campaign design and copywriting
- List segmentation and scoring
- SPF, DKIM and DMARC deliverability setup
- A/B testing on subject lines and send timing
- CRM integration and lead scoring
- Revenue attribution reporting
Platforms we work in
- Klaviyo
- Mailchimp
- HubSpot
- Zoho Campaigns
- Brevo
- Customer.io
Related services
Works well with
- WhatsApp Marketing
How does WhatsApp marketing work for businesses?
- Conversion Rate Optimisation
What is conversion rate optimisation?
- Content Marketing
What does a content marketing agency actually do?
FAQ
Email marketing agency in Pune: questions people ask
Tell us what you sell and where. The free audit shows where enquiries are being lost.
Does email marketing still work?
Yes. It is one of the few channels you own outright: no algorithm decides whether your subscribers see a message. It works best for businesses with repeat purchases or long decisions, such as eCommerce, education and B2B, where automated emails follow up at the right moment instead of relying on manual sends.
How much does email marketing cost?
There are two parts: the email platform, which usually charges by the number of contacts or emails sent, and the work of writing, designing and automating the emails. Several platforms have free tiers for small lists. The bigger cost is usually setting up the automations, which then keep running without extra effort.
Which email marketing platform is best?
Klaviyo for eCommerce because of its revenue attribution and Shopify integration. HubSpot or Zoho for B2B where email needs to sit inside a CRM. Brevo where budget is the primary constraint.
Email marketing vs WhatsApp marketing: which is better in India?
WhatsApp messages are usually read faster and more often in India, which makes WhatsApp better for reminders, time-sensitive updates and quick replies. Email is cheaper per message, carries longer content and suits newsletters, receipts and nurture sequences. Most businesses benefit from both, each used for what it does best.
Why do our emails land in spam?
Usually missing or misconfigured authentication: SPF, DKIM and DMARC records. Beyond that, sending to old unengaged addresses damages sender reputation. Both are fixable, usually within a few weeks.
How often should we email our list?
For eCommerce, two to four campaigns a month alongside always-on automated flows. For B2B, a genuinely useful monthly or fortnightly send. The correct frequency is the highest one at which engagement holds steady.
