Performance marketing services in Pune
Paid media measured on revenue
Paid media across Google and Meta, managed against the enquiries and sales you actually want, not the cheapest click.
Measured on
Revenue and cost per acquisition
What is performance marketing?
Performance marketing is paid advertising where every rupee is tied to a measurable business action, such as a lead, a booking or a sale, rather than impressions. Budget is allocated to the channels and creative that produce the lowest cost per qualified outcome, and reallocated weekly as the data changes.
- Measured on cost per qualified lead and return on ad spend, not clicks
- Works across Google, Meta, LinkedIn and programmatic in one plan
- Requires conversion tracking to be configured before launch
- Cost per enquiry usually improves as campaigns collect conversion data
Official guide: Google Ads help centre
The problem
Ad spend without a system just buys traffic.
Many ad accounts are optimised for the cheapest click, which is the easiest metric to win and the least connected to revenue. The result is a dashboard full of green numbers and a sales team with nothing to call.
- Budget optimised to clicks instead of qualified leads
- No visibility into which campaign created which deal
- Leads arriving in an inbox nobody checks within an hour
- Reporting that cannot connect spend to closed revenue
How it works
How we run Performance Marketing
A clear path from where you are to where you want to be, built around your goals. No guesswork, no wasted budget.
Step 1: Diagnose
Account audit, funnel review, tracking validation and a competitor spend analysis.
Step 2: Architect
We agree the offer, the audiences, the creative angles and the target cost per acquisition.
Step 3: Launch
Campaigns, landing pages and tracking go live together in a single coordinated release.
Step 4: Compound
Weekly creative and bid iteration, scaling budget only into proven segments.
What's included
- Channel strategy and budget allocation model
- Campaign build across Google, Meta and LinkedIn
- Creative direction, production and testing roadmap
- Landing page design and build
- GA4, Google Tag Manager and server-side conversion tracking
- CRM integration and lead routing
- Weekly optimisation and monthly performance review
Platforms we work in
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager
- Looker Studio
- Hotjar
Related services
Works well with
- Google Ads & PPC
How much does Google Ads management cost?
- Meta Ads
Are Facebook and Instagram ads worth it?
- Landing Pages & Funnels
What is a good landing page conversion rate?
FAQ
Performance marketing services in Pune: questions people ask
Tell us what you sell and where. The free audit shows where enquiries are being lost.
How much does performance marketing cost in India?
There are two costs: the ad budget, paid directly to Google, Meta or LinkedIn, and the agency's management fee. Neither has a fixed industry price. The budget depends on how many enquiries or sales you need and what a click costs in your market; the fee depends on the channels and campaigns involved. We quote after a free audit, so the number is based on your account rather than a package.
What is the difference between performance marketing and digital marketing?
Digital marketing is the umbrella for all online marketing, including awareness work. Performance marketing is the part that is paid for and judged on a measurable action, such as a lead, a sale or a booking, with every rupee tracked back to the ad and search that produced the result.
Performance marketing vs brand marketing: which do I need?
Most businesses need both, in different proportions. Performance marketing captures people who are ready to act now; brand marketing builds the familiarity that makes them choose you when they are. A business in a category with little existing demand usually has to create some awareness first, or performance campaigns run out of people to convert.
Does performance marketing work for small businesses?
Yes, because you can start with a modest budget and pay only for clicks or results that are tracked. The constraint is usually setup rather than budget: conversion tracking, a landing page that converts and fast follow-up on enquiries. Without those, even a large budget produces leads you cannot measure or close.
How long does performance marketing take to show results?
Paid campaigns can bring enquiries within days of going live. The first weeks are a learning period in which the platforms find out which audiences, searches and ads convert, so the cost per result usually improves over the first months as data builds up.
Which channels does performance marketing include?
Search ads on Google, social ads on Meta, LinkedIn and YouTube, shopping and marketplace ads, and retargeting across all of them. SEO, email and WhatsApp are included when they are measured the same way, on leads and revenue rather than reach.
